As we gear up for Peak Week, there’s an electric energy in the air at MVMT Strength. This is a pivotal moment in our programming—a time to reflect on the progress you’ve made, celebrate your wins, and set the stage for what’s next. Whether you’re a long-time member or thinking about joining, here’s a closer look at what Peak Week is all about—and why it’s one of our favorite times of the year.
Why We Call It Peak Week (Not Max Week)
At MVMT Strength, our focus is on sustainable, long-term progress. While traditional “Max Weeks” are all about hitting a single-rep personal best, Peak Week takes a broader approach to celebrating strength and progress. Here’s why:
- It’s More Than Just Heavy Lifting:
While testing strength is a big part of Peak Week, it’s not just about how much weight you can lift. It’s also about improving your range of motion, refining technique, and building confidence in your movements. Hitting a deeper squat, nailing a perfect strict press, or improving barbell control are just as important as moving heavier loads. - Your Strength Has Been Building for This Moment:
Coach Will has meticulously designed our programming to bring you to your strongest during Peak Week. Through progressive overload, accessory work, and structured recovery, you’ve been laying the groundwork for this moment. Now, it’s time to see how far you’ve come.
What to Expect During Peak Week
- Testing Strength:
This is your opportunity to push yourself and see what you’re capable of—safely. Whether it’s lifting heavier, increasing range of motion, or simply feeling more comfortable with a movement, the focus is on reaching your personal peak. - Technique Over Ego:
We’re here to cheer you on, but also to remind you: quality comes first. Our coaches are dedicated to ensuring every lift prioritizes movement mechanics over chasing numbers. - Celebrating Progress:
Peak Week is all about recognizing your hard work. Every personal best—whether it’s more weight, better technique, or improved confidence—is a win. It’s your time to celebrate YOU.
Why the New Year is the Perfect Time to Join
At MVMT Strength, you can jump into our programming at any time, but the new year brings something extra exciting: a fresh start with our new Strength Build program designed by Coach Will.
Here’s why this is the perfect opportunity:
- Fresh Start: Kick off 2025 with clear goals and a program that sets the tone for your strongest year yet.
- Expert Programming: Coach Will’s new Strength Build is thoughtfully crafted to help you gain strength, improve movement quality, and build confidence in every lift.
- Supportive Community: There’s nothing like starting a program alongside like-minded, motivated people who will cheer you on every step of the way.
-Isaac Morgado
Founder
MVMT Strength